Uncategorized

Odebrecht changes logo of companies because of involvement in Petrobras scandals

 

09/08/2017

Odebrecht is changing the names and logos of all its companies this month as part of a strategy to distance itself from corruption with Petrobras, which revealed that the company paid billions in bribes.

The name of the group will not change, but will be removed from all companies, such as “Odebrecht Oil and Gas” and “Odebrecht Real Estate Developments”.

The red color of the Odebrecht brand and its traditional source will also be eliminated.

The first brand to undergo this change will be Braskem, the largest petrochemical company in Latin America. While Braskem will keep its name, it will lose the associated name of Odebrecht.

Marcelo Lyra, vice president and chief of communications for Odebrecht, said the company is undergoing a process to recover its reputation and meet the demands of its customers and the public.

These changes go against a decision made in 2013 by then-President Marcelo Odebrecht, who decided to unify the Odebrecht brand using the name for all its businesses.

Categories: Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s