“Fit at 50”, “life begins at 70” and “the swinging 60s” were all slogans chosen to reflect oil price market sentiment in 2017, 2018 and 2019, respectively. This year, at the Society of Underwater Technology’s (SUT) annual Global Subsea Market Outlook Business Breakfast, it was “the energy transition, stupid”.
In fact, while Mike Beveridge, managing director of energy investment firm Simmons Energy, did use the first three slogans, he didn’t use the play on the oft-repeated Bush campaign mantra (“the economy, stupid”). But, he might as well have.
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